The report is based on the sustainability strategy 2022-30

Strong results

As the new CEO of Norwegian Pet Food, I am pleased to continue our work to keep protein in the food value chain. We receive by-products from the human food industry and turn this valuable protein into high-quality food for dogs and cats. And we do it in a sustainable way, without compromising on quality.

This year we present our third climate report. It gives a clear view of the measures we have put in place and how different parts of our operations affect the environment. This helps us find the main sources of emissions and act to cut them. Our goal is to make our production as sustainable as possible.

We are expanding the factory in Sirevåg. This will allow us to produce more protein from by-products, with a lower carbon footprint per tonne. This year’s results confirm that growth and lower emissions can go hand in hand.

Kari-Anne Grude

New CEO

Highlights 2024

Sirevåg expansion

Our new factory aims to cut greenhouse gas emissions by at least 48% per finished product.

Bartosz Grochowski, Produksjonsmedarbeider

No more nitrite salt

We have replaced nitrite salt with better options for preserving and colouring.

Lower water use at Frei

We have fixed leaks and improved infrastructure. The numbers show good results.

Provit kattegodteri

Cat treats!

We have launched a new range of treats and food for cats. Over time, we hope this opens the door to using more fish.

Better use of raw materials

We are constantly working to make better use of our raw materials and are already seeing good results, particularly when it comes to lamb.

Less waste in Sirevåg

Better routines are now in place and it works.

Focus 2025
Endelig besluttning og byggestart i Sirevåg

New washing hall and new factory in Sirevåg

The new washing hall will be ready in May. We will install new production equipment that will give us several operational benefits.

Enda mindre energi

Even less energy in 2025

We keep working on measures to reduce energy use. This includes warm air drying and less power use in the autoclaves.

Reduce water use in Sirevåg

An external partner will present actions to cut water use. They are looking at the production line, filling machines and cleaning processes.

Nytt varmekabinett på Frei

New heating cabinet at Frei

A new heating cabinet will be ready in summer 2025. It will cut energy use and improve production.

Utnytte flere marine råvarer

Use more marine raw materials

We are developing products that use by-products from the fish industry.

Transport

Transport

Our local driver is looking into switching to electric, so daily trips in Jæren will leave a smaller footprint. We are also exploring new ways to reduce emissions from international transport.

Sustainability report 2024

GOAL

Most sustainable pet food producer by 2030.

AMBITION

Reduce emissions and use more of the animal (and other sources of protein).  

We pledge to address climate and environmental concerns through specific targets and measures in how we operate (better utilisation of raw materials, new raw materials and less waste). How we manage general operations (office buildings, transport and purchasing). We will also focus on the use of protein sources in a holistic perspective.  

DIVERSITY AND INCLUSION

Generate long-term value creation, have satisfied customers (and dogs) and be an attractive employer.

ABOUT — Norwegian Pet Food

Our value chain  

Value chain

Our production

Norsk dyremat - historie
Norsk dyremat - historie
Norsk dyremat - historie
Resultat 2024
Production goal 2030
Tonnes of finished products made using by-products
Climate accounts 2024

Our total emissions for 2024 are 9,074 tonnes of CO2-equivalents. This is a reduction from 2023 (9,160 tonnes CO2-equivalents).

Climate accounts 2024​

Total tonnes of CO2

We have managed to cut emissions by 6% per tonne produced. Even with higher production, the total emissions went down. This is due to better logistics and transport – from us and from our suppliers.

Reduced emissions per tonne produced

-2%

2023

-6%

2024

Total tonnes of CO2
Emissions over time

Scope 1

Own operations

natural gas

Energy use has gone up by 8% compared to 2023. This is because of more production outside normal working hours. Emissions will rise gradually from 2027 to 2030 when the larger factory is running. Even so, production will be more efficient. From autumn 2024, we will cut emissions in the production of 800g tins. We are also looking into similar changes for 400g tins.

Long term, we plan to move to biogas, earliest between 2027 and 2030.

Scope 2

Electricity

Power consumption

We reduced our use of electricity, but in 2024 it went up slightly due to Saturday production. A new heating cabinet will be installed next year to reduce electricity use further.

scope 2

Scope 3

Value chain

transport

Transport is a large part of our emissions. We are pleased that our suppliers have reduced theirs. We focus on full loads in and out, and on smarter handling, cleaning, and washing. We are now looking at electric vehicles for local transport.

scope 3 - 2024

Packaging

Packaging is a big part of our emissions. We work to reduce packaging use and follow industry standards. We use partly recycled cardboard which can be fully recycled. Most of our products are in tins that are 100% recyclable, and 58% of the steel we use is recycled.

Scope 3 plast

Plastic

Scope 3 papp

Cardboard

Scope 3 stål

Steel

Travel

We travel only when needed and make sure every trip counts. With three locations, trade fairs, and customers abroad, travel is sometimes necessary.

We’re still refining how to gather accurate data for some of the categories in scope 3. Calculating emissions related to consumers’ use and waste sorting remains particularly challenging. Together with Nortura, we aim to develop precise standards in the years to come. Even though scope 3 isn’t fully covered, this report reflects a significant portion of our environmental impact and responsibility.

Conversion factor

kgCO2-eq

Sources

Natural gas (kWh)
0,202
Electricity (kWh)
0,015
NVE
Transport (km)
1,0108
Plastic packaging (kg)
2,51
Type spesific method*
Tin packaging (kg)
1,682
Type spesific method*
Cardboard packaging (kg)
1,26
Type spesific method*
*Type specific method is a calculation method based on the average CO2 equivalents for different types of plastic, steel, and cardboard.
Food safety

Meat from Norwegian farmers is among the safest in the world. For us, food safety is key.

BRC — internasjonal standard for mattrygghet

Norwegian Pet Food is certified to the BRCGS Global Standard for Food Safety. This global standard sets strict requirements for suppliers, from raw materials to packaging and transport. It also covers quality, safety, environment, and ethics.

In 2024, we carried out internal audits and kept an A grade for Frei and an A+ grade for Sirevåg.

2022

2023 and 2024

A

FREI

A

SIREVÅG

A

FREI

A

SIREVÅG

+

Product recall

Good hygiene throughout the value chain prevents waste, keeps products safe and avoids costly recalls.

2022, 2023 and 2024

0

Product recalls

Innovation and product development

We want to use our raw materials in the best possible way. Both availability and quality are important. We also need to be able to use new raw materials.

Provit kattemat

New range for cats

3 types of cat treats and 2 wet foods (185 g). This will also help us use more fish.

Better raw material use

We work with Nortura to make sure we use all available resources.

Insect project
We are ready. Now we wait for the market.

New taste and new raw materials

A good example of close cooperation with Norilia and our Otta production.

Responsible production

We buy goods and services for about NOK 244 million every year. It is important to set clear standards for ourselves and our suppliers.

18.700

TONNES IN 2022

19.700

TONNES IN 2023

Norsk dyremat produksjon 2022

20.600

TONNES IN 2024

+5%

80%

2022

80%

2023

95%

2024

Fresh raw materials

In 2024, we reached our target of 95% fresh raw materials, thanks to close cooperation with Nortura.

82 %

86%

2022

86%

2023

82%

2024

Norwegian raw materials

We use all the Norwegian raw materials we can get. When we need more, we supplement with raw materials from the rest of Scandinavia.

100 %

100%

Norwegian raw materials

For our own brand, Provit, we always use 100% Norwegian raw materials.

0.5%

2022

0.5%

2023

0.5%

2024

Scrap

Scrap levels are low, and we aim to reduce them further when the new production line is ready.

4%

2022

4%

2023

4%

2024

Waste

We focus on waste. After the Sirevåg upgrade, waste levels are set to be around 2%. New production equipment will improve this.

116.400 m3

total water use

We work hard to cut water use. The new washing hall in Sirevåg will make a big difference.

Vannforbruk total 2024

2.236 m3

water use at Frei

We fixed leaks and improved infrastructure. It is good to see the results in the numbers.

Vannforbruk Frei

223 tonnes

Waste

Even with higher production, total waste went down. We focus on reducing waste and improving processes.

Tonnes waste 2024

49%

2022

43%

2023

45%

2024

Improved Waste Sorting

Sirevåg improved sorting in 2024, including better separation of plastics. Sorting at Frei has gone down, so this is a focus area for us going forward.

Measures to

improve sorting

Flere konteinere

More containers

Opplæring

Training for staff

Better labelling

New equipment at Frei
Ny varmetunell

New heating tunnel

A major investment that makes production faster and safer. Products now hang individually as they pass through a long heated tunnel. This improves heating efficiency and food safety.

Etterisolering

Better insulation

We have insulated pipes and expect 5–10% energy savings.

halekutter

New tail cutter

A simple machine that makes the job easier. Designed and built locally.

pakkemaskin

New packing machine

Better reliability and a smoother flow of raw materials.

Secure jobs and education

Good working conditions are key to our sustainability goals. To make progress, we need skilled and motivated staff.

93%

2022

93%

2023

94%

2024

Attendance

We had strong attendance figures in 2024 – something we are very pleased with.

 

0%

2022

1%

2023

2%

2024

Injuries

In 2024, we had two injuries – one at Sirevåg and one at Frei.

1%

2022

0%

2023

1%

2024

Apprentices

We have one apprentice in welding. All employees have the opportunity to take vocational certificates in food production and industrial mechanics.

93%

2022

93%

2023

96%

2024

full-time and permanent staff

Predictable employment conditions are important for both us and our employees.

40%

2022

40%

2023

40%

2024

women in leadership positions

This figure is based on employees in the management team and factory managers.

Turning strategy into results

We manage our raw materials in the best way possible and produce high-quality products in a sustainable way. Norwegain Pet Food was founded on the idea of turning by-products into value. Circular economy has always been a natural part of our business.

In 2021 we made our first sustainability strategy. In 2022 we published our first sustainability report. This is our third. Each year we get more data, more insight and a better base for decisions.

This year we have again cut emissions per tonne produced by 6%.

Emissions per tonne produced

-2%

2023

-6%

2024